Version 1.1 · November 2026

Design system

Digital farm insurance. All the foundations and components of this website, explained piece by piece.

Based on: FARMRISK Brand Identity Guidelines, October 2026 (Max & Doris).

Foundations

F-01

Colours

Six colours, no others. Greens drawn from agriculture form the foundation, Weiß and Weißgrau bring calm, Gelbgrün adds accents. Click a colour to copy its hex value.

Proportions

40 % 25 % 10 % 10 % 10 % 5 %

Do

  • Weiß as the base surface, Weißgrau for cards and calm sections.
  • Dunkelgrün for hero areas, dark sections and the footer.
  • Fine lines in Dunkelgrün at low opacity (14 % / 32 %).

Don't

  • No colours outside the palette.
  • No black surfaces: Schwarzgrün is the darkest colour.
  • No gradients and no effects (shadow, glow, texture) on colour surfaces.
F-02

Combinations

Dark text on light surfaces, light text on dark surfaces. Gelbgrün only on Dunkelgrün or Schwarzgrün. All allowed pairs achieve a contrast of at least 4.5 : 1 (WCAG AA).

Allowed

AaDunkelgrün on Weiß15,1 : 1
AaDunkelgrün on Weißgrau13,3 : 1
AaDunkelgrün on Hellgrün7,7 : 1
AaDunkelgrün on Gelbgrün13,3 : 1
AaSchwarzgrün on Hellgrün9,1 : 1
AaWeiß on Dunkelgrün15,1 : 1
AaGelbgrün on Dunkelgrün13,3 : 1
AaHellgrün on Dunkelgrün7,7 : 1
AaGelbgrün on Schwarzgrün15,8 : 1
AaWeißgrau on Schwarzgrün15,8 : 1

Not allowed

AaGelbgrün on Weiß✕ 1,1 : 1
AaGelbgrün on Hellgrün✕ 1,7 : 1
AaWeiß on Weißgrau✕ 1,1 : 1
AaDunkelgrün on Schwarzgrün✕ 1,2 : 1
F-03

Typography

One family, two weights: Geist Extra Bold for headlines, Geist Medium for body text. Hierarchy comes from the ratio 4x : 2x : 1x. Letter spacing always stays at 0.

Headline4x · Extra Bold
40 → 80 px · 1.1
.t-headline

Farming - protected.

Headline SExtra Bold
34 → 64 px · 1.1
.t-headline-s

Digital farm insurance.

Subline2x · Medium
26 → 40 px · 1.24
.t-subline

Agricultural insurance for your farm.

LeadMedium
20 → 28 px · 1.35
.t-lead

Manage your farm insurance easily online.

Body1x · Medium
16 → 20 px · 1.45
.t-body

FARMRISK makes it easy for you to find the right cover: with clear information, plainly explained benefits and direct online purchase.

SmallMedium
16 px · 1.45
.t-small

Tyre insurance covers repair or replacement after cuts, punctures and vandalism.

MetaMedium
14 px · 1.3
.t-meta

FARMRISK Brand Identity Guidelines · INFO · INSURANCE · CONTACT

Do

  • Headlines as statements with a full stop: ‘Farming - protected.’
  • Emphasise key words in Medium text with Extra Bold.
  • Navigation and small labels in capitals, without added letter spacing.

Don't

  • No other typefaces.
  • Do not change the letter spacing; do not condense or stretch the type.
  • No effects on type (shadow, outline, glow).
F-05

Imagery

Generous, authentic photography with clear compositions and wide perspectives: modern, high-quality, inviting. Calm and documentary, with natural light.

Crop sprayer in a field, aerial view
Aerial view, strong lines
Loose-housing barn with dairy cows
Large structures, barn aisles
Farmer seen from behind in a maize field
People seen from behind, at work
Biogas plant from above
Equipment from above
Cows on a wide pasture
Animals in their surroundings
Combine harvester at harvest time, aerial view
Machine as a point of contrast
Long livestock barns from above
Buildings from above
Two farm tracks crossing, from above
Tracks as graphic lines
Tractor tyre with a yellow rim
Machinery in detail

Do

  • Expanse, negative space, bird's-eye view, geometric structures.
  • Natural, saturated greens and earth tones; neutral light.
  • Safe subjects: farm machinery, cattle, cereals, maize, potatoes, asparagus, cabbage, beet.
  • Free photos (Pexels licence) are allowed if they meet these rules. Photographer and source are listed in the image credits.

Don't

  • No greenhouses, fruit trees, grapevines or wind turbines.
  • No stock-photo aesthetic, no posed portraits, no handshakes.
  • No sunsets, light effects, HDR or warm colour filters.
  • No landscapes that clearly don't fit Central Europe: palm trees, rice terraces, high mountains.
F-06

Grid, spacing & radii

The brand book does not define spacing or radii; these values come from the website and follow the brand-in-use designs: rounded image frames, pill buttons, plenty of white space.

Spacing

--s-1 4
--s-2 8
--s-3 12
--s-4 16
--s-5 24
--s-6 32
--s-7 48
--s-8 64
--s-9 96
--s-10 128

Radii

--radius-xs 8
--radius-sm 14
--radius 20
--radius-lg 20–32
--pill 999
Container
max. 1440 px, side margin --gutter 12–32 px
Section
--section 72–144 px vertical
Breakpoints
640 · 760 · 860 · 900 (navigation) · 960 · 1100 px
Grid
12 columns, 24 px gap; tiles with a 12 px gap
Column edges
Left: headlines and statement at the container edge. Right: supporting text, filters and links in section intros start at column 7 (centre of the page). Articles: contents list in columns 1–3, text in columns 5–11.

Sections & helper classes

ClassPurpose
.containerContent width: at most 1440 px, with side margin.
.sectionSection with full spacing above and below (--section).
.section--tightShorter spacing for bands such as the CTA band and steps block.
.section--grauSection on white-grey, full width.
.section-gapSpace above a band without a section of its own, such as the marquee.
.blockColour field with side margin and large radius: CTA band, steps block, brand moment.
.stack · .stack-smElements stacked, 24 or 12 px apart.
.rowElements side by side with wrapping, e.g. two buttons.
.sr-onlyScreen readers only, e.g. status messages from filters.
.is-inState: the script has revealed the element on scroll.
F-07

Motion

Motion guides, it does not decorate: content glides calmly into view on scroll, headlines build word by word, images open like a frame. With “Reduce motion” enabled in the system settings, all of it is switched off.

Ease outcubic-bezier(.22, 1, .36, 1)Fade-ins, hover, reveals
Ease in-outcubic-bezier(.65, 0, .35, 1)Masks, menu, accordion
Springcubic-bezier(.34, 1.56, .64, 1)Arrows, ticks, small confirmations

Duration: --dur-1 160 ms · --dur-2 320 ms · --dur-3 640 ms · --dur-4 1100 ms

data-reveal
Fades in from below; variants fade, scale, mask
data-split
Headline builds word by word
data-stagger
Children appear one after another
data-scrub-words
Words become visible on scroll
data-parallax
Image moves more slowly than the page
data-mark-fill
The brand mark in the steps block fills from the bottom in Gelbgrün, one third per step reached
F-08

Iconography

The FARMRISK icon set: tractor, cow and flame by max & doris (November 2026), plus shield with §, round bale and farmstead with silo in the same style. The website uses Route 02 in line style, because it matches the arrow and the checkmarks. Route 01 in solid style is the alternative from the same presentation. Alongside them are the arrow, the brand mark (as page marker, as separator in the ticker and as progress in the steps block) and the double track as a graphic motif.

Tractor
Machinery area, arable farming in the finder
#tractor · SVG
Cow
Livestock yield loss area, dairy in the finder
#cow · SVG
Flame
Renewable energy area, biogas & energy in the finder
#flame · SVG
Shield with §
Management area
#legal · SVG
Round bale
Crops & goods area
#bale · SVG
Farmstead with silo
Farm area, mixed farms in the finder
#farm · SVG
20 px 24 px 32 px 44 px

Sizes: 20 px in controls, 24 px next to text, 36–44 px on tiles. All icons sit on a 24-unit grid with a 2-unit margin and share one baseline.

Colour: Dark green on light surfaces, yellow-green on dark green.

Route 01, solid: alternative, not used on the website; the shield, the round bale and the farmstead exist only in line style. SVG: Tractor, Cow, Flame.

Arrow
After every CTA, inside a circle as a button. ↗ on cards, → in buttons.

Insurance

Page marker
Small brand mark before eyebrow labels.
Double track
Concentric arcs in Gelbgrün on Dunkelgrün, always growing out of a corner of the surface, never floating freely.

Do

  • Use icons only where they carry meaning: the product world on tiles, the farm type in the finder.
  • Draw new icons only on the set’s grid: 24 units, 2-unit margin, 1-unit line, flat ends, shared baseline.
  • Always combine with text; the icon is decorative (aria-hidden); the label carries the meaning.
  • Embed via the sprite: <use href="../assets/icons/farmrisk-icons.svg#cow">.

Don't

  • Don’t mix line and solid.
  • Don’t distort, rotate, redraw or put them in circles.
  • No icon without a clear motif from farming or the product: better none than an arbitrary one.
  • Never assign one icon to two areas. The flame belongs to renewable energy; the fire layer has no icon until it gets its own.
  • Icons don’t replace the brand mark as page marker.

Components

C-01

Buttons

Pill shape with an arrow in a circle, as in the brand book. On hover the circle grows to fill the button and a fine 1px outline appears, the same for all variants. Labels start with a verb.

Primary (Weiß) on photos and dark surfaces. The original from the hero.

Dark, ghost, small, text on Weiß, Weißgrau and Hellgrün.

Accent (Gelbgrün) only on Dunkelgrün or Schwarzgrün.

Round arrow button and text link. On hover the arrow turns from ↗ to →.

C-03

Hero

Aerial photo in a rounded frame (.hero with .hero__frame). The headline sits bottom left in white, the white pill button bottom right (.hero__cta, fades in after loading). On load the image zooms in gently and the headline builds up; on scroll the frame recedes slightly. On the homepage the hero fills the screen and shows the scroll cue at the bottom centre; sub-pages use .hero--page with less height.

Digital farm insurance.

Farming -
protected.

Get a quote

Machinery -
protected.

Get a quote

Sub-page. From the second level, the breadcrumbs (C-17) replace the kicker. Area pages adapt the claim: ‘Area - protected.’

Contact

We're here for you.

Honest, direct and on equal terms: write to us, give us a call or report a claim. We'll reply personally.

Page header without a photo (.page-head) for pages that get straight to the point, such as Contact and Guides: eyebrow and headline on the left, introduction on the right, aligned at the bottom.

C-04

Eyebrow & statement

The eyebrow label with the brand mark places sections in context and sits directly above what it names. The statement is set large (Headline S size in Geist Medium, keywords in Extra Bold) on the same left edge as the headlines; its words become visible one after another on scroll. Supporting text and link sit in the right half from column 7. As a section of its own it sits in .statement, which sets the spacing above and below.

Our promise

Our goal is that after a claim you are just as well placed as you were before.

FARMRISK makes it easy for you to find the right cover.

More about FARMRISK

Do

  • Statement and headlines share a left edge.
  • Supporting text starts at column 7, like the right column of the section intros.
  • Label directly above the statement.

Don't

  • Do not place the label alone in a column of its own.
  • Do not set supporting text noticeably smaller than body text.

Areas

All areas at a glance.

Section intro. Label and headline in columns 1–6, supporting text or link from column 7, aligned at the bottom.

C-05

Area tile

Colour fields in light green, yellow-green, white-grey and dark green with the name at the bottom left, as in the brand book. Each of the seven insurance areas has a fixed colour and a fixed position. An icon sits at the top right when the set has a fitting motif. On hover the short description and the arrow appear, and the arrow takes the icon's place. On its own area page the tile carries the ‘You are here’ badge.

States. ‘Management’ as the current page with the ‘You are here’ badge.

Area grid. The seven areas in a fixed order plus one tile per page (overview, finder or calculator), 4 × 2, on phones 2 × 4. Neighbouring tiles never share a colour. The fire layer has no icon because the set has no motif for it yet.

Homepage. The photo tile first (2 × 2), then the seven areas; the last tile is double width so the grid comes out even.

Do

  • Fixed colours: machinery light green, renewable energy yellow-green, management white-grey, farm dark green, livestock yield loss dark green, crops & goods light green, fire layer yellow-green.
  • Dark text on light tiles, Weiß on Dunkelgrün.
  • Icon at the top right, 36–44 px; on touch devices the icon stays and the arrow is dropped.

Don't

  • No Gelbgrün text or arrows on light tiles.
  • Don’t show the icon and the arrow at the same time.
  • Don't change the order or colours per page; the current page stays in the grid.
C-06

Product card

Weißgrau card with a photo, product name and a one-line description. The round arrow button sits top right in a Weißgrau circle that cuts a rounded notch out of the photo corner. The card edge stays straight. Two cards form a staggered pair on the 12-column grid (.pcards): the first in columns 1–5, the second lower in columns 7–11.

C-07

Product detail card

For the insurance overview: area, name, description, insured risks as chips, ‘Learn more’ to the product section (C-24) and ‘Get a quote’. If a product matches the ‘What suits my farm?’ selection, it gets a frame and badge. Where no fitting photo exists, a colour field with the double track takes its place.

Biogas plant with a red digesterRecommended

Renewable energy

Biogas

Machinery breakdown, loss of income and operator liability for your plant.

  • Machinery breakdown
  • Loss of income
Biogas plant with a red digesterRecommended

Renewable energy

Biogas

“Recommended” state: border in Dunkelgrün, badge visible.

  • Machinery breakdown
  • Loss of income

Recommendation

What suits my farm?

My main focus:

All 16 insurance products

Finder above the product grid (.prods, 3 columns): question on the left, farm type selection (C-09) and status line on the right. Matching cards move to the front and get a frame and badge.

Advice card (.prod--cta) at the end of the product grid: dark, with a yellow-green button.

Without a photo: Colour field with the double track in four fixed pairs (mark--dunkel, --hell, --gelb, --schwarz), the same as in the example panel of the product section.

C-08

Chips & badges

Chips label categories, risks and filters, or work as jump links to sections of the page. Badges mark states such as ‘New’, ‘Coming soon’, ‘Recommended’ or ‘You are here’.

Standard Outline Renewable energy Dark New Coming soon

Filter chips with aria-pressed, active in Dunkelgrün.

Jump links: Outline chips in the statement of an area page that lead to the product sections. Only with two or more sections.

On dark Accent
C-09

Segmented control

For audience tabs, the product recommendation and scenarios. The dark marker slides to the selected option. Works with the arrow keys. Options can carry an icon before the label, like the farm types in the finder.

Farmer holding freshly harvested beet, photographed from behind

For your own farm.

You know your farm best. FARMRISK shows you which cover suits it, and you take it out directly online.

  • All farm insurance in one place
  • Benefits explained clearly
Get a quote

Audience panel (.audience__panel) below the tabs: photo in columns 1–6, text from column 7. On switching, the photo slides in from the right and the text rises one line after another.

C-10

Accordion

For FAQs. Based on <details>, opens with a smooth height animation; the plus turns into a minus. In the FAQ section, label, headline and contact button sit on the left, the questions on the right. On white-grey the circles turn white.

What is FARMRISK?

The digital agricultural insurer for farmers and intermediaries.

How do I report a claim?

Via the contact form or by phone.

What is a layer?

An additional tier of cover above the base insurance.

On white-grey, as in the FAQ of the area pages.

FAQ

Frequently asked questions.

Can't find your question? We'll answer you personally.

Get in touch
How do I report a claim?

Via the contact form or by phone.

FAQ section (.faq__grid): label, headline, note and contact button on the left, the questions on the right.

C-11

Form fields

Weißgrau fields with the label above. On focus they turn white with a Dunkelgrün border. Errors show a stronger border and a message with an exclamation mark; the palette deliberately contains no red.

Please enter a valid email address.

120 ha

Form: .form stacks the fields, .form__row puts two side by side (stacked on phones). Optional fields carry ‘(optional)’ in the label; required fields have no marker.

Choice cards for radio and checkbox groups in the calculator.

Machinery

Renewable energy

Grouped: In long lists, area labels order the cards, like the insurance products in the calculator.

C-12

Stepper & progress

Shows where you are in the calculator: completed in Hellgrün, current in Gelbgrün. The progress bar is also used as reading progress in articles.

  1. ✓Your role
  2. 2Cover
  3. 3Your farm
C-13

Key figures

Large number in headline size that counts up when it appears, with a short explanation below.

3

Steps to a quote

7

Areas

100 %

online

C-14

Marquee

Product names run endlessly, separated by the brand mark in the text colour. On scroll the band briefly speeds up. Gelbgrün as the surface with Dunkelgrün text.

C-15

Article card

Teasers for the guide: published articles in Dunkelgrün, planned topics in Weißgrau with the “Coming soon” badge.

Solar PV7 min

Solar PV insurance for farms

Read
BiogasComing soon

Insuring a biogas plant: machinery breakdown and loss of income

Feature card (.acard--feature) for the latest article, on white-grey across the full width of the grid (.acards). Without a photo it carries the PV illustration: modules in light green and yellow-green on dark green that build up one after another as it appears.

C-16

Info box & checklist

The info box highlights tips, light or dark; with a button (.ask) it becomes a prompt, e.g. ‘Missing a topic?’ in the guides. The tick list lists benefits. The checklist lets readers check their own policy, remembers their progress in the browser, can be reset and gives praise when everything is ticked (.checklist__done).

Tip from the field

Have a specialist firm check and document your surge protection.

Missing a topic?

Write to us and we will cover it in the guide.

Missing a topic?

Tell us which question is on your mind.

Ask a question
  • Accidents, operating errors and vandalism
  • Breakage, short circuit and power surge
  • Fire, storm and hail

Tick list for benefits, e.g. ‘Cover includes’ in the product section (C-24). On dark grounds the circle turns yellow-green.

1 of 3 points met

C-17

Breadcrumb & contents

Breadcrumbs only appear from the second level, where they replace the eyebrow line above the headline, or the kicker in a photo hero. On first-level pages they are omitted, because the navigation marks the current page. “Home” is left out; the logo leads to the homepage. On phones the path becomes “← parent page”. The table of contents in the article stays at the side and marks the current section; below 1000 px it is dropped and the progress bar at the top shows the position.

Photovoltaik insurance for farmers.

Two levels. The path takes the place of the eyebrow line, flush with the headline.

Three levels. Parent levels are links; the current page appears as text at the end.

Phone. Below 640 px the path only shows the parent page with a back arrow.

Do

  • From the second level, the path replaces the eyebrow line.
  • Path, eyebrow and headline share one edge.
  • Parent levels link; the current page appears as text at the end.
  • On phones: “← parent page”.

Don't

  • No breadcrumbs on first-level pages.
  • No “Home” in the path and no additional eyebrow with the same term.
  • Do not indent the path or let it float freely above the page.
C-18

Table

For comparisons. Header row in Dunkelgrün, rows alternating Weiß and Weißgrau. Scrolls sideways on small screens.

FeatureRooftop systemGround-mounted
RisksFire, snow loadTheft, game damage
LiabilityFalling partsPeople on the premises
C-19

CTA band

Closes almost every page: Hellgrün surface, a statement with an emphasised keyword, two buttons and a large Schwarzgrün brand mark that stands with its base on the bottom edge and rises once when it appears. On the page it sits as a .block inside a .section--tight; the text can change per page, e.g. ‘Become a FARMRISK partner.’ for intermediaries.

Manage your agricultural insurance simply online.

C-21

Calculator layout

For guided flows such as the quote calculator: on the left the dark panel with title, steps, selection and brand mark, on the right the current step. On desktop everything fits on one screen. The button bar is fixed at the bottom, level with the bottom edge of the panel, and sits in the same place on every step. If there is not enough space, only the step content scrolls. On the page the frame is .calc.

Step 2 of 4

What would you like to insure?

Select all that apply.

Renewable energy

Farm

Scaled-down preview. If nothing is chosen yet, a note appears under ‘Your selection’ (.calc__empty). View live

Solar PV

Please choose at least one type of cover.

Extra questions and errors. An outlined block (.calc__cond) only appears when the chosen product needs it. If a selection is missing, the message appears below the cards.

Request prepared

Thank you!

We'll review your details and get back to you with your personal quote.

Role
Farmer
Insurance
Biogas, Solar PV

Preview version: no data is sent or stored in this prototype.

Completion. White-grey field with the brand mark, a thank-you and a summary of the details (.calc__summary).

Do

  • Button bar always at the bottom, level with the bottom edge of the panel, the same on every step.
  • Only the step content scrolls, never the whole page.
  • On phones the button bar sticks to the bottom of the screen.
  • When space gets tight, the panel becomes more compact (spacing, title, chips); the brand mark stays.

Don't

  • Do not let the buttons move with the content.
  • No steps where you first have to scroll to reach the button bar.
  • Do not hide the brand mark in the panel or cut off its base.
C-22

Steps block

Explains a process in steps. Steps on the left; headline, text and button on the right. In the bottom right corner the brand mark stands on the edge: set in Schwarzgrün, it fills from the bottom in Gelbgrün on scroll, in equal parts per step reached (one third each with three steps). The line above a step turns Hellgrün as soon as it is reached; scrolling back empties everything again. Outline chips below each step can name the key points (.step__tags).

It's that simple

In three steps protected.

No stacks of paperwork, no waiting on hold.

  1. 01

    Enter your farm details

    Farm type, land and livestock.

    Type of farmArea
  2. 02

    Choose your cover

    Building blocks in plain English, combined as you like.

  3. 03

    Buy online

    Sign digitally, documents by email.

Live: Scroll slowly through the preview. The brand mark fills with every step reached.

Do

  • Steps on the left; headline, text and button on the right. In the HTML the headline comes first (reading order).
  • Brand mark bottom right with its base on the edge, cropped on the right only.
  • Fill from the bottom, in equal parts per step.
  • Phone: headline, then steps, with the brand mark below in its own space.

Don't

  • Do not place the brand mark behind text or let it float freely.
  • Do not show it fully Gelbgrün from the start: the fill is the progress.
  • No further Gelbgrün surface next to the button.
C-23

Language selector

Switches between German and English and always leads to the same page in the other language. Two abbreviations in one pill, with the current language filled, as in the segmented control. On desktop it sits in the navigation bar before the button; on phones it sits in the menu.

Light: in the navigation bar.

Dark: in the menu on phones.

Do

  • Abbreviations DE and EN in capitals; the current language is filled and not clickable.
  • The link leads to the same page in the other language.
  • Mark up links with lang and hreflang and give the group a label.

Don't

  • No flags: a language is not a country.
  • No dropdown for just two languages.
  • Don't jump to the home page of the other language.
C-24

Product section

Presents one insurance product on its area page: number, name, short description, ‘Cover includes’ as a tick list (C-16), ‘Get a quote’ and ‘Request advice’. Next to it is a photo or, where no fitting motif exists, a real-life example on a colour field with the double track. On the 12-column grid the text starts at column 7; every second section is mirrored, with the text in columns 1–5. A hairline separates the sections; all sections of a page sit together in .psecs. On phones the image sits above the text.

Large tractor tyre with a yellow rim

02 / 02

Tyres

Tyres for tractors and harvesters are expensive and easily damaged.

Cover includes

  • Cuts and punctures, e.g. from stones or stubble
  • Damage from foreign objects and vandalism

With a photo. Image in columns 1–6 with space to the text, aspect ratio 5 : 4.

Real-life example

Your landlord ends a lease early. You want to fight it and need a lawyer.

02 / 03

Legal expenses

Support in disputes over leases, contracts, neighbour law or fines.

Mirrored, with example panel. Four colour pairs: dark green with yellow-green, light green with dark green, yellow-green with dark green, black-green with light green. The double track grows from the bottom right corner.

Do

  • One section per insurance product, with an anchor (id) for the products menu and jump links.
  • Four ticks, short and specific.
  • Mirror sections alternately, starting with the image on the left.

Don't

  • No stock photo just to have an image: use the example panel instead.
  • No prices and no promises that aren't in the policy terms.
  • No more than two actions plus one guide link.
C-25

Value cards

Three white cards on white-grey with number, title and short text, for reasons and benefits: ‘Why FARMRISK’ on the overview, ‘Your benefits’ for intermediaries. They appear one after another.

  1. 01

    Clarity & simplicity

    Complex insurance topics, explained simply.

  2. 02

    Authenticity & approachability

    Honest, direct and on an equal footing.

  3. 03

    Security & trust

    Transparent benefits and a straightforward process.

Do

  • Exactly three cards, numbered 01–03.
  • Titles as nouns, text in one or two sentences.

Don't

  • No icons or images in the cards.
  • Don't place them on white: the cards need the white-grey ground.
C-26

Brand moment

An aerial photo across the full width with a large yellow-green brand mark in the centre and the brand line at the bottom left. For a calm moment between two content sections on the homepage. On scroll the photo moves more slowly than the page, and the brand mark grows to full size with a slight turn.

Digital farm insurance.

Modern, digital and close to farming. So you can focus on your farm.

Do

  • Aerial photo with a calm structure, darkened with black-green.
  • At most once per page.

Don't

  • No buttons or links in the brand moment.
  • Don't crop or recolour the brand mark.
C-27

Contact

Ways to get in touch as cards (.ccard) next to the form (.contact). White-grey cards for phone and email, dark green for ‘Report a claim’, light green for intermediaries. Clicking a card with a topic preselects that topic in the form. After sending, a confirmation replaces the form.

Contact cards. Icon in a circle, type in capitals, value in bold, note in small text. On hover they lift slightly.

Message us

Thank you! We've received your message.

We'll get back to you as soon as possible.

Form block with a fine outline and large radius; on the right, the confirmation after sending.

Do

  • At most one dark and one light green card.
  • Cards with a topic jump to the form and preselect it.

Don't

  • No required fields without an error message.
  • Don't place the form on white-grey: it sits on white with an outline.
C-28

Image and text block

Portrait photo on the left; on the right a label, headline and a longer text with key words in Extra Bold. For introducing FARMRISK (‘About FARMRISK’). The photo opens from the centre as it appears.

A row of dairy cows at the feed barrier in the barn

About FARMRISK

Digital farm insurance.

FARMRISK makes finding the right cover simple.

Do

  • Portrait photo 4 : 5; on phones 4 : 3 above the text.
  • One to three key words in bold.

Don't

  • Don't use it for products: that's what the product section (C-24) is for.
C-29

Article page

Structure of a guide article: at the top, a reading progress bar across the full width (.readbar, light green), then the head with breadcrumbs (C-17), the topic as a chip, the headline on the left and the introduction with author line on the right. Below it a wide title image. The text sits on the 12-column grid: table of contents in columns 1–3, text in columns 5–11 with a limited line length. At the end come sources and a note about advice. The whole article sits in .article.

Renewable energy: Photovoltaik

Solar PV insurance for farms

Whether on the barn roof or as a ground-mounted system: for many farms, the PV system is a fixed part of their income.

Head (.article-head) with the author line (.article-meta): brand mark as avatar, editorial team, date and reading time, ‘Copy link’ on the right.

Title image (.article-hero) in 21 : 9, on phones 4 : 3, with a large radius.

Why PV systems on farms need special protection

Agricultural PV systems are usually larger than private rooftop systems. A PV insurance should cover three things: damage to the system, loss of income and liability as the operator.

Sources
HaustechnikDialog / Debeka: The most common types of damage to PV systems (in German), 20 July 2023.

Text (.prose): subheadings in subline size, paragraphs at most 66 characters wide, emphasis in Extra Bold. At the bottom, sources and a note (.article-foot) above a hairline.

Do

  • Every subheading appears in the table of contents.
  • Cite sources, with a date.
  • At the end, note that the article does not replace advice.

Don't

  • Don't set body text across the full width.
  • No advertising in the middle of the text, except the article CTA (C-30).
C-30

Article modules

Modules that structure an article: ‘Key points at a glance’ at the start, numbered facts with a source, an explanatory graphic with a toggle, numbered building blocks, an article CTA and related tiles at the end. Info box, checklist (C-16), table (C-18) and accordion (C-10) complete the set.

Key points at a glance

  • Surges (overvoltage), often caused by lightning, are the most common type of damage to PV systems.
  • A good policy combines property cover, loss of income and operator liability.

Summary (.summary) on white-grey with a tick list.

  1. 01

    Surges & short circuits

    Often triggered by lightning, sometimes resulting in fire.

  2. 02

    Severe weather

    Storm and hail damage to modules and mounting frames.

  3. 03

    Theft

    Of modules or the inverter.

Source: HaustechnikDialog / Debeka, 20 July 2023

Ranking (.damage): the first item dark across the full width, the rest in pairs. The source goes directly below (.source).

How surge protection works
Diagram: lightning strikes next to a PV system. Without surge protection, the surge travels along the cable into the inverter. With protection, it is first diverted to earth via the surge protection device. Lightning strike nearby PV modules Inverter damaged protected Grid Surge protection

Without protection, the surge travels along the cable into the inverter – the most expensive part to be damaged.

Explanatory graphic (.surge): dark field with a diagram in the brand colours and a segmented control to switch between two states. The caption explains the chosen state. Try ‘With cover’.

1

Property damage

Damage to modules, inverter, wiring and mounting structure.

2

Loss of income

Replaces the lost feed-in tariff while the system is down.

Building blocks (.modules): numbered outline cards, the number in a light green circle.

Solar PV

Insure the PV system on your farm: lightning, storm, lost income.

Get a quote

Article CTA (.article-cta) after the conclusion: dark field, product as eyebrow, yellow-green button.

Related (.related): three tiles (C-05) for the insurance products the article is about.

Do

  • ‘Key points at a glance’ always comes first.
  • Figures and rankings with a source.
  • At most one article CTA, after the conclusion.

Don't

  • No graphics without text: the caption explains what is shown.
  • No modules back to back without text in between.